Fashion
Fashion
Aura.live is a fashion brand offering trendy and sustainable apparel. They target conscious consumers who are looking for stylish yet eco-friendly clothing options. The brand emphasizes quality and sustainability in every piece.
Client
Aura.live is a fashion brand offering trendy and sustainable apparel. They target conscious consumers who are looking for stylish yet eco-friendly clothing options. The brand emphasizes quality and sustainability in every piece.
Client
Aura.live faced these digital marketing challenges:
Aura.live faced these digital marketing challenges:
Challenges
01.Struggled with social media engagement despite having a growing product range.
01.Struggled with social media engagement despite having a growing product range.
02.Low conversion rates from social media platforms.
02.Low conversion rates from social media platforms.
03.Difficulty in building a loyal community of followers who were also customers.
03.Difficulty in building a loyal community of followers who were also customers.
04.Aura.live needed a digital strategy to boost engagement, increase conversions, and grow their loyal customer base.
04.Aura.live needed a digital strategy to boost engagement, increase conversions, and grow their loyal customer base.
Aura.live faced these digital marketing challenges:
Challenges
01.Struggled with social media engagement despite having a growing product range.
02.Low conversion rates from social media platforms.
03.Difficulty in building a loyal community of followers who were also customers.
04.Aura.live needed a digital strategy to boost engagement, increase conversions, and grow their loyal customer base.
Solution
01.. Social Media Overhaul
Developed a content strategy that focused on lifestyle visuals, fashion trends, and behind-the-scenes content about the brand's sustainable production processes.
Developed a content strategy that focused on lifestyle visuals, fashion trends, and behind-the-scenes content about the brand's sustainable production processes.
Collaborated with influencers who shared the brand’s values of sustainability and eco-conscious fashion.
Collaborated with influencers who shared the brand’s values of sustainability and eco-conscious fashion.
Collaborated with influencers who shared the brand’s values of sustainability and eco-conscious fashion.
02Lead Generation Campaigns
Launched social media ads promoting exclusive discounts and product releases, targeting customers based on their browsing behavior and interests.
Introduced email capture forms with lead magnets like “The Ultimate Guide to Sustainable Fashion” to build an email list.
03.Engaging Community Building
Created a hashtag campaign (#AuraStyle) to encourage customers to share their looks and interact with the brand.
Created a hashtag campaign (#AuraStyle) to encourage customers to share their looks and interact with the brand.
Hosted live fashion shows and Q&A sessions with the brand’s founders to engage directly with the audience.
Solution
01.. Social Media Overhaul
Developed a content strategy that focused on lifestyle visuals, fashion trends, and behind-the-scenes content about the brand's sustainable production processes.
Collaborated with influencers who shared the brand’s values of sustainability and eco-conscious fashion.
02Lead Generation Campaigns
Launched social media ads promoting exclusive discounts and product releases, targeting customers based on their browsing behavior and interests.
Introduced email capture forms with lead magnets like “The Ultimate Guide to Sustainable Fashion” to build an email list.
03.Engaging Community Building
Created a hashtag campaign (#AuraStyle) to encourage customers to share their looks and interact with the brand.
Hosted live fashion shows and Q&A sessions with the brand’s founders to engage directly with the audience.
Result
With a strong community-focused strategy, Aura.live successfully increased engagement and sales, building a loyal base of sustainable fashion lovers.
With a strong community-focused strategy, Aura.live successfully increased engagement and sales, building a loyal base of sustainable fashion lovers.
-Realsta
-Aura
-Aura
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