Person
Person

Ecommers

Ecommers

Client

Woodsala is a premium e-commerce brand offering handcrafted wooden furniture and décor. Their products focus on sustainability, craftsmanship, and eco-conscious designs, making them popular among discerning consumers who appreciate quality craftsmanship and ethical production methods.

Client

Woodsala is a premium e-commerce brand offering handcrafted wooden furniture and décor. Their products focus on sustainability, craftsmanship, and eco-conscious designs, making them popular among discerning consumers who appreciate quality craftsmanship and ethical production methods.

Challenges

Challenges

Challenges

Low engagement on social media platforms despite a unique product range.

Low engagement on social media platforms despite a unique product range.

Difficulty in effectively showcasing the artistic value of their handcrafted furniture and décor.

Difficulty in effectively showcasing the artistic value of their handcrafted furniture and décor.

Struggles in lead generation and conversion, with high bounce rates on product pages.

Woodsala needed a strategy to build brand awareness and connect emotionally with their target audience, who value sustainability and artistry.

Woodsala needed a strategy to build brand awareness and connect emotionally with their target audience, who value sustainability and artistry.

Challenges

Low engagement on social media platforms despite a unique product range.

Difficulty in effectively showcasing the artistic value of their handcrafted furniture and décor.

Struggles in lead generation and conversion, with high bounce rates on product pages.

Woodsala needed a strategy to build brand awareness and connect emotionally with their target audience, who value sustainability and artistry.

Solution

Crafted a content calendar that highlighted Woodsala’s products with lifestyle visuals and behind-the-scenes content showing the artisans at work.

Crafted a content calendar that highlighted Woodsala’s products with lifestyle visuals and behind-the-scenes content showing the artisans at work.

01. Social Media Engagement Strategy

Crafted a content calendar that highlighted Woodsala’s products with lifestyle visuals and behind-the-scenes content showing the artisans at work.

Focused on educating the audience about the value of sustainable and handcrafted products through storytelling.

Focused on educating the audience about the value of sustainable and handcrafted products through storytelling.

Focused on educating the audience about the value of sustainable and handcrafted products through storytelling.

02.Targeted Ad Campaigns

02.Targeted Ad Campaigns

Ran Facebook and Instagram ads targeting eco-conscious consumers, emphasizing Woodsala’s sustainability.

Ran Facebook and Instagram ads targeting eco-conscious consumers, emphasizing Woodsala’s sustainability.

Used carousel ads to showcase the variety and artistry of products, driving traffic to the e-commerce site.

03. Lead Generation & Conversion Optimization

Created landing pages aligned with the brand's ethos of craftsmanship and sustainability, optimized for higher conversion rates.

Created landing pages aligned with the brand's ethos of craftsmanship and sustainability, optimized for higher conversion rates.

Developed lead magnets such as an eBook on eco-friendly home décor tips to capture emails and build relationships with potential customers.

Developed lead magnets such as an eBook on eco-friendly home décor tips to capture emails and build relationships with potential customers.

Solution

Crafted a content calendar that highlighted Woodsala’s products with lifestyle visuals and behind-the-scenes content showing the artisans at work.

01. Social Media Engagement Strategy

Crafted a content calendar that highlighted Woodsala’s products with lifestyle visuals and behind-the-scenes content showing the artisans at work.

Focused on educating the audience about the value of sustainable and handcrafted products through storytelling.

02.Targeted Ad Campaigns

Ran Facebook and Instagram ads targeting eco-conscious consumers, emphasizing Woodsala’s sustainability.

Used carousel ads to showcase the variety and artistry of products, driving traffic to the e-commerce site.

03. Lead Generation & Conversion Optimization

Created landing pages aligned with the brand's ethos of craftsmanship and sustainability, optimized for higher conversion rates.

Developed lead magnets such as an eBook on eco-friendly home décor tips to capture emails and build relationships with potential customers.

Result

By blending authentic storytelling with sustainability-focused ads and an optimized lead generation funnel, we helped Woodsala significantly increase engagement, build brand credibility, and boost sales conversions.

By blending authentic storytelling with sustainability-focused ads and an optimized lead generation funnel, we helped Woodsala significantly increase engagement, build brand credibility, and boost sales conversions.

-woodsala

-woodsala

More Works

More Works