Aura.live
Boosting Engagement & Lead Generation in Fashion

Client

Aura.live is a fashion brand offering trendy and sustainable apparel. They target conscious consumers who are looking for stylish yet eco-friendly clothing options. The brand emphasizes quality and sustainability in every piece.b

Client

Aura.live is a fashion brand offering trendy and sustainable apparel. They target conscious consumers who are looking for stylish yet eco-friendly clothing options. The brand emphasizes quality and sustainability in every piece.b

Challenge

Aura.live faced these digital marketing challenges:

01.Struggled with social media engagement despite having a growing product range.

02.Low conversion rates from social media platforms.

03.Difficulty in building a loyal community of followers who were also customers.

Aura.live needed a digital strategy to boost engagement, increase conversions, and grow their loyal customer base.

Challenge

Aura.live faced these digital marketing challenges:

01.Struggled with social media engagement despite having a growing product range.

02.Low conversion rates from social media platforms.

03.Difficulty in building a loyal community of followers who were also customers.

Aura.live needed a digital strategy to boost engagement, increase conversions, and grow their loyal customer base.

Solution

1. Social Media Overhaul

Focused on lifestyle content, fashion trends, and sustainability behind-the-scenes.

Partnered with eco-conscious influencers.

2. Lead Generation Campaigns

Ran targeted ads with exclusive offers.

Used lead magnets like a sustainable fashion guide to grow email list.

3. Engaging Community Building

Launched #AuraStyle hashtag to boost user engagement.

Held live fashion shows and founder Q&As.

Results That Matter

100% increase in Instagram engagement

3X increase in website traffic from social media platforms

40% improvement in conversion rates for e-commerce sales

Results That Matter

100% increase in Instagram engagement

3X increase in website traffic from social media platforms

40% improvement in conversion rates for e-commerce sales

Results That Matter

100% increase in Instagram engagement

3X increase in website traffic from social media platforms

40% improvement in conversion rates for e-commerce sales

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