Aura.live
Boosting Engagement & Lead Generation in Fashion
Client
Aura.live is a fashion brand offering trendy and sustainable apparel. They target conscious consumers who are looking for stylish yet eco-friendly clothing options. The brand emphasizes quality and sustainability in every piece.b
Client
Aura.live is a fashion brand offering trendy and sustainable apparel. They target conscious consumers who are looking for stylish yet eco-friendly clothing options. The brand emphasizes quality and sustainability in every piece.b
Challenge
Aura.live faced these digital marketing challenges:
01.Struggled with social media engagement despite having a growing product range.
02.Low conversion rates from social media platforms.
03.Difficulty in building a loyal community of followers who were also customers.
Aura.live needed a digital strategy to boost engagement, increase conversions, and grow their loyal customer base.
Challenge
Aura.live faced these digital marketing challenges:
01.Struggled with social media engagement despite having a growing product range.
02.Low conversion rates from social media platforms.
03.Difficulty in building a loyal community of followers who were also customers.
Aura.live needed a digital strategy to boost engagement, increase conversions, and grow their loyal customer base.
Solution
1. Social Media Overhaul
Focused on lifestyle content, fashion trends, and sustainability behind-the-scenes.
Partnered with eco-conscious influencers.
2. Lead Generation Campaigns
Ran targeted ads with exclusive offers.
Used lead magnets like a sustainable fashion guide to grow email list.
3. Engaging Community Building
Launched #AuraStyle hashtag to boost user engagement.
Held live fashion shows and founder Q&As.
Solution
1. Social Media Overhaul
Focused on lifestyle content, fashion trends, and sustainability behind-the-scenes.
Partnered with eco-conscious influencers.
2. Lead Generation Campaigns
Ran targeted ads with exclusive offers.
Used lead magnets like a sustainable fashion guide to grow email list.
3. Engaging Community Building
Launched #AuraStyle hashtag to boost user engagement.
Held live fashion shows and founder Q&As.
Solution
1. Social Media Overhaul
Focused on lifestyle content, fashion trends, and sustainability behind-the-scenes.
Partnered with eco-conscious influencers.
2. Lead Generation Campaigns
Ran targeted ads with exclusive offers.
Used lead magnets like a sustainable fashion guide to grow email list.
3. Engaging Community Building
Launched #AuraStyle hashtag to boost user engagement.
Held live fashion shows and founder Q&As.
Results That Matter
100% increase in Instagram engagement
3X increase in website traffic from social media platforms
40% improvement in conversion rates for e-commerce sales
Results That Matter
100% increase in Instagram engagement
3X increase in website traffic from social media platforms
40% improvement in conversion rates for e-commerce sales
Results That Matter
100% increase in Instagram engagement
3X increase in website traffic from social media platforms
40% improvement in conversion rates for e-commerce sales
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