Hero FinCorp
Generating High-Quality Leads for Financial Solutions

Client

Hero FinCorp is one of India's leading non-banking financial companies (NBFC) providing consumer loans, business loans, and other financial products.

Client

Hero FinCorp is one of India's leading non-banking financial companies (NBFC) providing consumer loans, business loans, and other financial products.

Challenge

Hero FinCorp faced several challenges in their digital marketing efforts:

01.High lead acquisition costs

02.Low-quality leads with limited conversion

03.Limited visibility in a competitive financial services space

They required a solution to generate high-quality leads for their loan offerings, with a focus on ROI.

Solution

1. Lead Generation Optimization

Shared lifestyle, trend, and sustainability content.

02.Focused on location-specific and interest-based audience segments.

Partnered with like-minded influencers

2. Conversion-Optimized Landing Pages

Ran targeted ads with special offers.

Used guides and forms to grow the email list.

3. Retargeting and Follow-Up Campaigns

Launched #AuraStyle for user engagement.

Hosted live shows and founder Q&As.

Results That Matter

30% reduction in lead acquisition cost

2X increase in high-quality leads within 60 days

Improved lead conversion rate by 15%

Results That Matter

30% reduction in lead acquisition cost

2X increase in high-quality leads within 60 days

Improved lead conversion rate by 15%

Results That Matter

30% reduction in lead acquisition cost

2X increase in high-quality leads within 60 days

Improved lead conversion rate by 15%

By optimizing ad strategies and creating compelling landing pages,
 Hero FinCorp was able to cut down lead costs and increase conversions.

-Herocorp

-Herocorp

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