Hero FinCorp
Generating High-Quality Leads for Financial Solutions
Client
Hero FinCorp is one of India's leading non-banking financial companies (NBFC) providing consumer loans, business loans, and other financial products.
Client
Hero FinCorp is one of India's leading non-banking financial companies (NBFC) providing consumer loans, business loans, and other financial products.
Challenge
Hero FinCorp faced several challenges in their digital marketing efforts:
01.High lead acquisition costs
02.Low-quality leads with limited conversion
03.Limited visibility in a competitive financial services space
They required a solution to generate high-quality leads for their loan offerings, with a focus on ROI.
Challenge
Hero FinCorp faced several challenges in their digital marketing efforts:
01.High lead acquisition costs
02.Low-quality leads with limited conversion
03.Limited visibility in a competitive financial services space
They required a solution to generate high-quality leads for their loan offerings, with a focus on ROI.
Challenge
Hero FinCorp faced several challenges in their digital marketing efforts:
01.High lead acquisition costs
02.Low-quality leads with limited conversion
03.Limited visibility in a competitive financial services space
They required a solution to generate high-quality leads for their loan offerings, with a focus on ROI.
Solution
1. Lead Generation Optimization
Shared lifestyle, trend, and sustainability content.
02.Focused on location-specific and interest-based audience segments.
Partnered with like-minded influencers
2. Conversion-Optimized Landing Pages
Ran targeted ads with special offers.
Used guides and forms to grow the email list.
3. Retargeting and Follow-Up Campaigns
Launched #AuraStyle for user engagement.
Hosted live shows and founder Q&As.
Solution
1. Lead Generation Optimization
Shared lifestyle, trend, and sustainability content.
02.Focused on location-specific and interest-based audience segments.
Partnered with like-minded influencers
2. Conversion-Optimized Landing Pages
Ran targeted ads with special offers.
Used guides and forms to grow the email list.
3. Retargeting and Follow-Up Campaigns
Launched #AuraStyle for user engagement.
Hosted live shows and founder Q&As.
Results That Matter
30% reduction in lead acquisition cost
2X increase in high-quality leads within 60 days
Improved lead conversion rate by 15%
Results That Matter
30% reduction in lead acquisition cost
2X increase in high-quality leads within 60 days
Improved lead conversion rate by 15%
Results That Matter
30% reduction in lead acquisition cost
2X increase in high-quality leads within 60 days
Improved lead conversion rate by 15%
By optimizing ad strategies and creating compelling landing pages,
Hero FinCorp was able to cut down lead costs and increase conversions.
-Herocorp
-Herocorp
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