Kazo
Scaling a Premium Fashion Shopping Website
Client
Kazo is a leading women’s fashion brand offering trendy western wear through its online shopping platform. With a focus on style, affordability, and convenience, Kazo caters to modern Indian consumers looking for fashion-forward outfits at their fingertips.
Challenge
Low traffic and engagement on the shopping website
Weak visibility for high-intent search queries like “buy party wear dress online”
High digital ad spend with low return on investment (ROI)
Solution
01.Fashion-First Content Strategy
Designed high-impact product visuals, lookbook videos, and influencer-based styling reels
Integrated storytelling across collections (e.g., seasonal drops, celebrity-inspired looks)
2. Shopping SEO Optimization
SEO-enhanced product/category pages using keywords like “Western dresses under 2000”
Improved website speed, mobile UX, and added rich snippets for better Google ranking
Optimized GMB listings to support both online and offline store discovery
3. High-Performance Marketing
Google Shopping Ads targeting searches like “buy tops for women online”
Meta retargeting ads for cart abandoners, product viewers, and past customers
3x increase in online orders within 60 days
Top 3 ranking for multiple fashion shopping keywords
80% rise in GMB and store location interactions
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