Kazo
Scaling a Premium Fashion Shopping Website

Client

Kazo is a leading women’s fashion brand offering trendy western wear through its online shopping platform. With a focus on style, affordability, and convenience, Kazo caters to modern Indian consumers looking for fashion-forward outfits at their fingertips.

Challenge

Low traffic and engagement on the shopping website

Weak visibility for high-intent search queries like “buy party wear dress online”

High digital ad spend with low return on investment (ROI)

Challenge

Low traffic and engagement on the shopping website

Weak visibility for high-intent search queries like “buy party wear dress online”

High digital ad spend with low return on investment (ROI)

Solution

01.Fashion-First Content Strategy

Designed high-impact product visuals, lookbook videos, and influencer-based styling reels

Integrated storytelling across collections (e.g., seasonal drops, celebrity-inspired looks)

2. Shopping SEO Optimization

SEO-enhanced product/category pages using keywords like “Western dresses under 2000”

Improved website speed, mobile UX, and added rich snippets for better Google ranking

Optimized GMB listings to support both online and offline store discovery

3. High-Performance Marketing

Google Shopping Ads targeting searches like “buy tops for women online”

Meta retargeting ads for cart abandoners, product viewers, and past customers

Solution

01.Fashion-First Content Strategy

Designed high-impact product visuals, lookbook videos, and influencer-based styling reels

Integrated storytelling across collections (e.g., seasonal drops, celebrity-inspired looks)

2. Shopping SEO Optimization

SEO-enhanced product/category pages using keywords like “Western dresses under 2000”

Improved website speed, mobile UX, and added rich snippets for better Google ranking

Optimized GMB listings to support both online and offline store discovery

3. High-Performance Marketing

Google Shopping Ads targeting searches like “buy tops for women online”

Meta retargeting ads for cart abandoners, product viewers, and past customers

Results That Matter

Results That Matter

3x increase in online orders within 60 days

Top 3 ranking for multiple fashion shopping keywords

80% rise in GMB and store location interactions

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